STORY WARS

Empowerment marketing, this what Jonah Sachs what introduced to his audiences. This explores the concept of "Mythic" Gaps and using myth-like stories for marketing. Empowerment marketing aims to captures the brand's target market through compelling stories. These myth-like stories captures the audience's attention, make it engaging and part of the adventure.

In this marketing concept, make your audiences the hero of your story and you as the mentor. You want your customers to trust you and your product by letting them know why you are passionate in doing this and promoting the product.

This marketing concept is different from the inadequate marketing, where it focuses on the anxiety of the customers to capture the intended marketing. While this concept is tried and tested, as we get deeper in the digital age, information is more readily available and have an ease of access. Thus, inadequate marketing may not be as effective as before.

On the other hand, empowerment marketing concept can help brand marketers capture more of their intended market in this digital age, as passionate and compelling stories can capture and engage the customers and spread like wildfire.

Thus, winning marketing stories wins the marketing wars.