MARKETING PLAN RECTION: ECQube AND ECQuities

As part of our Digital final requirement, Groups are required to create and present their Digital Marketing Plans. The first two groups to present are ECQube and ECQuities.

ECQube have chosen The Food Takes Flight brand for their marketing campaign. Since the brand is already popular in Instagram and also available on other channel. The group's approach is to optimize the promotion of brand by utilizing facebook business manager and creating a chatbot. I do agree on this methodology as we use the same approach on our own campaign. However, for the other plan such as monthly e-news letter, I find it to time consuming. Furthermore, given that the brand is operated by an individual it may hard for her to sustain the monthly e-news letter. Thus, I think they could use other less time consuming means in promoting the brand.

The second group to present is ECQuities, they have chosen Josie, an online shoe store. Their marketing plan aims to increase the Josie's online footprint, provide more efficient way of taking orders and interacting with customers. Overall, I find the digital marketing plan effective and I agree with approach as they were able to utilize some of the aspects from Kotler.