MOBILE ONLY MARKETING

Adaptation of Mobile Only Marketing is on the rise worldwide as more and more people uses mobile devices. In the Philippines, 73 Million out of 108.8 Million population uses internet and are active in social media. Furthermore, a whopping 173.2 mobile phones area connected, which 173% of the Philippines populations.

These factors made social media platform profitable as marketers uses these platforms in engaging their target markets. As more people uses mobile devices like phones, tablets and laptops, the more effective mobile only marketing will be. This is also because of the change of lifestyle of people. The lifestyle of most people are always busy and on the go. Thus, they have less time to spare at home and watching televisions and listening to radios.

In addition, mobile marketing is much more accessible to all types of businesses particularly those who have limited marketing budget or none at all. However, while mobile marketing is very effective and accessible, traditional marketing is not totally out. One of the proof this is the rise in Meetings, Incentives, Conferences and Exhibitions (MICE) Industry. These industry used by marketers in promoting their products through actual showcase and experience.

Overall, for the marketing to be more effective and successful, marketers should be able to strike the right balance on the use of both digital and traditional marketing.